What's wrong with this question that gets asked SO often? "What is better for social media advertising? Facebook, Twitter, LinkedIn or Google? Or can you recommend another?"

It's astonishing how often this question gets asked in some variation or another. I'm going to tell you why the the question itself and its answers will get you nowhere.

Let's say you are headed to the doctors office to treat some illness. Without the doctor having done any tests or examining you at all you say "Hey Doc, do you think can cure me?"

Clearly, the doctor has NO idea what illness you have so any treatment he gives you is going to be a complete shot in the dark. Now, imagine that your whole business's success depended whether he could cure you, keeping in mind he has no information whatsoever what to base his conclusions off of. The odds that you will be cured are pretty slim. In correlation, the odds of your advertising campaign being successful are going to be Very Slim.

You are asking question #10 without having figured out the answers to the first 9 questions that should have been consecutively asked before reaching #10. By asking this question completely out of order or without all the other information you're guaranteed to get a wrong answer or no answer at all. I'm not being rude or mean here. It's just a reality that most people are unwilling to confront. It's something that makes us all fail and it has to do with a Lack of Being Specific or taking the time necessary on the earlier steps to get to step #10.

In order to pick the correct next action that will create a successful ad or campaign you have to have the specifics of exactly what you are advertising. I'm talking about knowing what your business is, what it does, how it operates day by day, how many employees do you have and what do each of them do? What are your business goals and what is your advertising budget? It's the mandatory examination phase before you can advertise on any platform. Once you have this nailed down and this information has been shared you can ask the question of which platform should you advertise on. Each of them have their own strengths in terms of effectiveness depending on the goal of your advertising. Some will tie into business better than others depending on your industry, the type of users etc.
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Tip of the Day from me is GET SPECIFIC or PROVIDE SPECIFICS if you want an answer that will move your business forward.